The Care Trade Philosophy


Why Smallholder Women?

Smallholder women make up 60-70% of the workforce in coffee production and processing, yet earn less than their male counterparts, face hurdles in accessing finance, and suffer from gender based discrimination on a daily basis. We are on a mission to change the status-quo.


Why coffee?

Coffee is the second most widely traded commodity in the world. 25 million people depend on coffee for their economic livelihoods, but a large percentage of that population, from underrepresented communities, are excluded from participating in decision making processes or in earning a just price for their work. If we want to preserve our favorite morning beverage from being extinct, we need to create a coffee supply chain that works for both people and planet. 


What informs our philosophy?

Source for flow diagram: Partnership for Gender Equity