In order to achieve our mission of supporting smallholder coffee farmers cultivate their dreams, we:
- Establish an e-marketplace for the consumers and producers of speciality coffee;
- Ensure the highest quality of coffee supplied to the consumers of speciality coffee;
- Support smallholder farmers to be the stewards of their vision by providing them with a higher revenue for their products;
- Maintain the entire process of coffee production in the coffee farming community;
- Advocate for fairer prices and raise awareness on unfair pricing currently led by large corporations.