In 2014, our mission in life changed forever. While leading training programs for youth groups and women’s associations in Costa Rica, we observed the economic and gender disparities within rural societies. We met female coffee producers who faced gender based descrimination in the coffee industry, and received lower prices for their coffee. They were putting in as much sweat as their male counterparts to produce artisanal coffee - yet barely earned enough to support their livelihoods. We had the skills to support them and were intrinsically motivated to challenge the status quo. We asked ourselves: could we ensure sustainable livelihood for female coffee producers by training and connecting them with the end consumers?
Inequitible Distribution of Revenue
Producers do 70% of the work in coffee production, but only earn 8% of sales revenue.
Gender Based Discrimination
Female producers do 80% of the work in coffee production, but earn 39% less than male producers.