In 2014, our mission in life changed forever. We were leading training programs for youth groups and women’s associations in Costa Rica. As development activists, we observed the economic and gender disparities within rural societies. We met female coffee farmers who not only faced greater barriers to entering the coffee market, but also received lower prices for their coffee. They were putting in sweat and tears to produce premium quality coffee - yet barely earned enough to support their families. We had the skills to support them and were intrinsically motivated to challenge the status quo. We asked ourselves: could we ensure sustainable livelihood for female coffee farmers by directly connecting them with consumers around the world?
Lack of Equity
Farmers do 70% of the work in coffee production, but only earn 8% of sales revenue.
Female farmers do 80% of the work in coffee production, but earn 39% less than male farmers.