Direct trade is the process of sourcing directly from the growers of coffee, and eliminating any intermediaries in the middle. For many years, it was a great concept made difficult to implement due to technological barriers. However, over the past five years, the boom in mobile technology and its accessibility has meant that direct trade is now not only possible but a better option than any other system of trade (Fair Trade, what?). The fact that we can gain greater transparency and know exactly where our coffee is being sourced from means that there is no need for consumers to depend solely on labels put on packages. Instead, consumers can communicate directly with the beneficiaries and see their impacts. This has been made possible mainly due to the following three applications:
These are a few applications that we have frequently used over the past year. However, we’re always looking for new applications that can be easily taught to the farmers that we work with to ensure the simplification of the supply chain. Do you have recommendations? Leave them in comments below!